Brand Identity for The Marlowe

The Marlowe is a restaurant based in London. It is one of the oldest fine dining restaurants in town. It's the place for people who appreciate food as an art. The restaurant has maintained the same quality and taste over the years and has earned massive respect from their customers. They are the epitome of sophistication and elegance.

Challenge: They wanted to revamp their brand identity but still keep the heritage intact. They want to attract younger people who have a taste for luxury and appreciate fine food while keeping their current clientele.

Solution: I took inspiration from the surroundings, which is a lot of trees and greenery around the area. I incorporated that into the logo mark as an appreciation for the natural beauty of the town. 

For the word mark, I chose a elegant yet vintage style font with thick and thin lines. It represents old luxury taste with modern mix.

For the colour palette, I chose dark natural colours. It gives a luxury vibe and matches the interior of the restaurant plus complements the nature around.