Krack'd Snacks — Welcome Email

Krack'd Snacks — Welcome Email + Product Launch (Figma)

A two-part email design for Krack'd Snacks, a bold keto/vegan snack brand — combining a welcome email with a limited-edition flavor launch (waitlist campaign).

The design uses a vibrant purple-and-lavender palette with playful, high-energy copy ("Big Crunch. Bigger Vibes.") paired with rich product photography. The welcome email introduces the full snack lineup (truffles, chocolate crunch, ganache squares) with clear "Keto | Vegan" labeling for dietary transparency, while the launch email builds urgency around a limited-quantity flavor return through an early-access signup CTA.

My role: Full email design in Figma, including a repeatable product lineup layout and a dedicated limited-release announcement format.