Tavazo — Welcome Email Design

Tavazo — Welcome Email Design (Figma + Klaviyo + Shopify)

A welcome email designed in Figma and implemented in Klaviyo for Tavazo, a premium Persian nuts, dried fruits, and traditional sweets brand on Shopify.

The design uses a warm, earthy palette (cream, gold, natural product tones) with rich, close-up food photography to reflect the brand's authentic, artisanal quality. The layout opens with a bold "Taste Tradition Naturally" hero, tells the brand story through premium ingredient callouts, and transitions into a scannable bestsellers section — pistachios, spicy mix nuts, dried berries, and traditional cookies — each paired with a direct shop link.

My role: Full email design in Figma, including a repeatable bestsellers list layout and warm, food-forward visual styling — followed by direct implementation into Klaviyo on Shopify.