Gutsy — Welcome Email Series

Gutsy — Welcome Email Series (Figma + Klaviyo)

A welcome email designed in Figma and implemented in Klaviyo for Gutsy, a Montreal-based organic kombucha and ginger beer brand.

The design opens with a lifestyle hero image and a first-order discount offer, followed by a brand promise section that builds trust through honest, relatable copywriting. The email then showcases the full product range — kombucha, sugar-free line, and ginger beer — through individual product cards with distinct color treatments for each collection, before closing with a benefits grid and a warm, social lifestyle photo.

My role: Full email design in Figma and copywriting, including differentiated product card systems and brand-aligned color strategy — followed by direct implementation into Klaviyo.