Brand tagline and conversion copy for a b2b service

Dhivya R

Content Writer
Copywriter
SEO Writer

The Client

Terminal 5 is a b2b company based out of Sweden offering employee visa and relocation services.

The Brief

The client was revamping their website and needed a compelling, succinct brand tagline and website copy that:
communicated the value proposition to website visitors and client prospects
Inspired prospects to inquire and avail the service

Samples of the final copy:

Before

While 'Moving you professionally' attempted to describe what the business did, there was more scope in making the copy persuasive to inspire decisive action
While 'Moving you professionally' attempted to describe what the business did, there was more scope in making the copy persuasive to inspire decisive action

After

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