Brand tagline and conversion copy for a b2b service
Dhivya R
Content Writer
Copywriter
SEO Writer
The Client
Terminal 5 is a b2b company based out of Sweden offering employee visa and relocation services.
The Brief
The client was revamping their website and needed a compelling, succinct brand tagline and website copy that:
communicated the value proposition to website visitors and client prospects
Inspired prospects to inquire and avail the service
Samples of the final copy:
Before
While 'Moving you professionally' attempted to describe what the business did, there was more scope in making the copy persuasive to inspire decisive action