Value Prop designs for the Launch Screens of a fintech app
Dhivya R
The Product
Scapia is a credit card product with travel rewards built for GenZ travel enthusiasts. Users can:
Earn coins on every spend that can be redeemed to save costs on flights and stays
Travel now, pay later on flights and stays to responsibly indulge their travel whims and aspirations
The Brief
Building a compelling first-time user experience (UX copy and design) when the app is launched:
Clarifying the value proposition
Anchoring the product's features on user needs and emotions to drive sign ups
UX Writing Samples
Value Proposition copy for Launch/ Splash screens:
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Posted Dec 23, 2023
Designed a compelling first-time user experience leveraging conversion copywriting and UX design principles to drive 100k+ user sign ups
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