Video sales letter (VSL)/ promotionals for a fintech app

Scapia is a credit card product with travel rewards built for GenZ travel enthusiasts. Users earn coins on every spend that can be redeemed to save costs on flights and stays.

A video sales letter introducing the product and its features to potential customers and prospects ahead of its launch. As a product built for GenZ audiences, the video's narrative and tones had to be youthful, while being anchored in the consumer's conflicting emotions:

The longing to travel the world and savor new experiences

The financial worries of being responsible and not caving to every travel whim