The Product
Scapia is a credit card product with travel rewards built for GenZ travel enthusiasts. Users earn coins on every spend that can be redeemed to save costs on flights and stays.
The Brief
A video sales letter introducing the product and its features to potential customers and prospects ahead of its launch. As a product built for GenZ audiences, the video's narrative and tones had to be youthful, while being anchored in the consumer's conflicting emotions:
The longing to travel the world and savor new experiences
The financial worries of being responsible and not caving to every travel whim
The Video Sales Letter
0 likes · 17 views · Dec 23, 2023
An engaging promotional video (to be used across social channels) introducing the product and its features to the target audience: GenZ travel enthusiasts