Video sales letter (VSL)/ promotionals for a fintech app
Dhivya R
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Posted Dec 23, 2023
An engaging promotional video (to be used across social channels) introducing the product and its features to the target audience: GenZ travel enthusiasts
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The Product
Scapia is a credit card product with travel rewards built for GenZ travel enthusiasts. Users earn coins on every spend that can be redeemed to save costs on flights and stays.
The Brief
A video sales letter introducing the product and its features to potential customers and prospects ahead of its launch. As a product built for GenZ audiences, the video's narrative and tones had to be youthful, while being anchored in the consumer's conflicting emotions:
The longing to travel the world and savor new experiences
The financial worries of being responsible and not caving to every travel whim