Pop Culture Engine // 29.3M Views

Client / Platforms: Animated Times + FandomWire (sister entertainment platforms covering films, TV shows, animation, and pop culture).

What I owned: digital media operations across content coordination, publishing workflows, and media planning to keep coverage timely, consistent, and brand-aligned.

Why it mattered: Pop culture moves fast. If you miss the moment, you lose relevance. The goal was to build a repeatable system that could catch cultural spikes, publish quickly, and still feel on-brand every time.

Entertainment audiences are ruthless with attention. Trends spike and die within hours, and platforms punish slow reactions. We needed a workflow that could:

Spot what’s rising early

Package it in a format that performs (short-form + platform-native creative)

Maintain brand voice and visual consistency at speed

I built a simple, repeatable engine that made fast publishing feel controlled, not chaotic:

Trend sensing + prioritization I tracked what audiences were already talking about (film drops, trailer moments, viral scenes, creator chatter), then short-listed what had the highest “share impulse.”

Content coordination with editorial + creative Tight feedback loops so we could move quickly without breaking tone or accuracy.

Publishing workflows designed for consistency Templates, approvals, and scheduling rules so output stayed steady even during peak news cycles.

Brand-aligned storytelling at speed Even when the format changed (reels, posts, coverage), the identity stayed cohesive.

Media planning to maintain timely, consistent coverage across platforms

Content operations (coordination, workflow, publishing hygiene) to reduce delays and missed moments

Brand consistency checks across visuals and story framing

These platforms operated at real volume, with performance proof shown in the portfolio snapshots (as of March 2025). The outcome was a stronger digital presence, streamlined delivery, and sustained audience growth in a fast-paced entertainment landscape.

If you’re a brand that depends on relevance (entertainment, youth, consumer, creator-led marketing), this is the exact muscle you want:

This same approach also maps cleanly to youth and event ecosystems where culture and community drive reach, like the kind of influencer and event-led work described in the portfolio.

I turned pop culture volatility into a structured publishing engine that kept output timely, consistent, and brand-aligned.