Hazil Studios 👩🏼‍🎨

Hazil Studios were in need of a dynamic and modern brand identity that could effectively communicate the essence of their business. The founder of Hazil Studios, Franziska, envisioned a brand that was approachable, professional, and radiated positivity. It was critical for her that the new branding instantly resonated with users, making them feel understood, empowered, and motivated to achieve their goals with the help of Hazil Studios' solutions.

To kickstart the project, I developed a comprehensive brand strategy and creative direction presentation. This presentation served as a blueprint for the project, outlining the brand's unique value proposition and identity, and how it could differentiate itself in a crowded marketplace. The brand strategy work encompassed key elements such as purpose, vision, values, target audience, audience personas, competitor analysis, and brand personality. The goal of this exercise was to help Hazil Studios create a strong and memorable brand image, build customer loyalty, and stand out from the competition.

Two mood board concepts were also presented to showcase the potential creative direction we could take with the project. Each mood board featured a distinct design aesthetic that had the potential to elevate Hazil Studios' visual identity to new heights.

Guided by the chosen mood board concept, I carefully crafted Hazil Studios' new brand identity. This included a complete and cohesive logo suite consisting of a primary logo, secondary logo, and submark logo, as well as a distinct colour palette, complementary typography, a unique brand pattern, and a photography direction that truly captured the essence of the brand. To ensure the highest level of quality and effectiveness, I adopted the one-concept method, dedicating my energy and creativity to a single, carefully chosen design direction that aligned with the brand strategy. Finally, the brand identity was presented in a sleek and visually engaging format, ready for feedback and iteration.

I was thrilled when Fran signed off on the brand identity with no revisions - a testament to the effective collaboration and clarity of the design direction prior to this stage. With the visual identity firmly in place, it was time to create a comprehensive brand guidelines document. This document will serve as a valuable tool for Hazil Studios, providing a detailed overview of the brand strategy, logo suite, guidelines for correct and incorrect usage, colour palette, typography and hierarchy, photography direction, and more. With this brand guidelines document, Fran and her team now have a powerful resource to help them maintain a consistent and cohesive brand identity across all of their marketing channels. From messaging to visual identity and tone, the brand guidelines ensure that Hazil Studios stay true to their values and goals, and are able to deliver a compelling message to their target audience.

"We absolutely adore the new branding! The colors are perfect, we love the minimalistic font and the new logo is exactly what we needed. We didn't even know what was off before and you just made everything so clear and brought it to the next level. We're in love!!! This is more than perfect." - Franziska Thompson, Founder of Hazil Studios