This client was launching an entirely new model on a traditional consumer good that combined style and technical innovation that would improve comfort for the customer. They needed an equally forward-thinking name that was evocative of the innovative brand personality, but also something short and easy to understand.

I provided a round of seven names to choose from, then incorporated client feedback to deliver a second round of options to choose from. After our naming project, I also delivered several tag line options using a similar process.

My naming deliverables always include background research to verify that the names are available from a copyright and URL perspective, and that there are practical social media options available.