Brand Strategy - Activewear

A new activewear brand required a brand strategy to help define the messaging, voice, and overall look and feel that would help set it apart in a crowded marketplace. They had a unique perspective with a very interesting founder story, and it was my job to help provide a blueprint for the brand that would allow those elements to show through.

I conducted market research both of existing competition, as well as the needs of the target audience to determine how to best position the brand, and how to express that position successfully at every touchpoint. Activewear is a very crowded space right now, so it was key to create a strategy that set the brand apart both stylistically but also in terms of its value proposition for the customer. I provided guidance on the brand voice, visuals, values, and how the brand should make its customers feel.

I loved working on this brand and went on to create their marketing plan for launch as well, including social media, email, content strategy, and PR tactics.