Lekker

Visual identity and packaging design for Lekker, a sustainable and vegan skincare company using 100% natural ingredients. The Lekker Company, formerly known as Lekkerineenpotje, creates natural, plant-based and sustainable skincare products (deodorants, sunscreens...). The new name focuses on the popular Dutch word "lekker", which can be translated into nice, cool, pleasant, tasty, appealing. For the rebranding of the identity, the graphic language turns around an unique typeface that can make the logo easily recognisable. Bright colours are making the products standing out. The communication is playful and focus on the positive phenomenons of natural skincare. (Project made in a design team at Thonik)