M+ Opening Campaign

Design of the opening campaign's printed assets for M+, Hong Kong's global museum of visual culture. Thonik has developed the new identity for M+, a new museum in Hong Kong dedicated to visual culture. It is using a system of colours tonally equal to 50% black, reflecting Hong Kong’s urban landscape (the grey skyscrapers meeting the neon and colourful signs). The opening campaign aims to highlight this colour concept, together with bold graphics, efficient typography, strong images. In this team project, together with other coworkers, I created and produced the different deliverables for the opening campaign and for the museum. (Project made in a design team at Thonik)