Case Study: Bravo Party Shop Brand Identity

Nicole Degregorio

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Top Star Marketing

The Customer

Bravo Party Shop is your one stop event and party supply solution. They are on a mission to help plan your next celebration, stress free and filled with joy. Whether you're planning a milestone birthday or the wedding of your dreams, we can help you create a celebration you won't forget. In addition, on site event planners are ready to help with everyday celebrations including their flagship service, backyard movie screenings.

The Challenge

When creating a new brand for a local party shop, it is essential to strike the right balance between fun and professional. The brand needs to convey a sense of fun while still assuring potential customers of its reliability and expertise. Differentiating the party shop from its competitors in a saturated market can be challenging. Maintaining consistency across various touchpoints including the logo, website, social media presence and in store experience also poses a challenge. Overcoming these obstacles is essential for Bravo to establish a memorable and successful brand that appeals to partygoers and event organizers alike. goes here

The Approach

In crafting a branding approach for Bravo, a vibrant and festive energy was a must. The use of bold, lively colors such as Cobalt blue and Royal purple create an immediate sense of celebration and joy. A charming llama mascot was created to represent the brand. The friendly and playful character resonates with customers and adds a memorable element to the brand identity. The brand voice and tone used in communications exude enthusiasm while ensuring that the brand's expertise in event and party planning is conveyed with confidence. This approach aims to create an engaging and relatable brand that customers associate with unforgettable, well-organized celebrations.

Logo and Marketing Materials

wordmark logo
wordmark logo
Mascot illustration
Mascot illustration
Business Card Design
Business Card Design
Print ad designs
Print ad designs
Social media posts
Social media posts

The Results

By creating a brand that appeals to the target customer via festive colors and a confident tone of voice as well as creating a cohesive social media presence and ecommerce website Bravo Party Shop is becoming a known name in the local community.

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