Reliable pole is a small business that maintenances wood electrical poles, which includes inspection and application of remedial treatments, thereby reducing unnecessary or premature replacement costs. I developed a brand identity and logo, vehicle wrap, and shirt design for this client.

Designing a brand for an electrical pole inspection and maintenance company presents unique challenges. The brand has to convey a sense of reliability, professionalism, and technical expertise, while also highlighting the company's commitment to safety and efficiency. Balancing these elements requires careful consideration of visual aesthetics, color schemes, and typography to create a brand identity that instills trust in clients and sets the company apart in a competitive industry.

Additionally, the brand should communicate the company's innovative approaches and technology, ensuring that it resonated with both industry professionals and the general public.

In building a brand for Reliable Pole Inspection and Maintenance company, a distinct approach was taken. Custom typography was crafted, incorporating a clever addition of a lightning bolt within the letter "R", symbolizing the essence of electricity coursing through the poles. This design element not only evokes the company's expertise but also adds a memorable visual element.

Furthermore, a bold orange and blue color scheme was chosen, representing the hardworking nature of blue-collar workers and complimenting the brand's commitment to professionalism. This combination of custom typography and impactful colors effectively captures the company's dedication to excellence and safety in the electrical industry

By creating a brand that appeals to the target customer and industry professionals alike, Reliable Pole has been able to increase brand awareness and build a healthy clientele and reputation in the Houston area.