RYDE provides eco-friendly, electric last mile transit solutions for cities and communities. They are changing the way people get around their communites by providing safe, affordable and green mobility options. RYDE partners with Cities, Municipalities, Mobility Foundations, and Corporate Sponsors who help fund the service. Cost per ride ranges from $5 to FREE in most cities. All modern transit should be on-demand and RYDE is no exception. They have partnered with Circuit to bring the best in on-demand micro transit technology. Operating in a defined geo-fence area, passengers can download the ride circuit app to request a ride anywhere in our designated coverage area for that city, or planned community.

Introducing a new ride share service to the public and educating them about its benefits can be challenging. Creating brand awareness requires a multifaceted approach that encompasses various design and communication strategies. Educating the consumer about the benefits of this new service is paramount to capturing their attention and shifting their preferences. Building trust and credibility through strong branding is vital, this is accomplished by utilizing social media, targeted marketing materials and partnerships with local businesses have contributed to the success of the brand.

To capture the fun essence that appeals to youthful urbanites on the go, RYDE was designed with a strategic vision. By incorporating a simplistic modern logo, custom photography and bold graphics with a carefully curated gradient color palette, the brand can authentically connect with its target audience.