Project description.
I recently completed a full Shopify store redesign and conversion-rate optimisation (CRO) project for a luxury e-commerce brand: Milk & Honey Wigs (Australia). Their previous Shopify theme had layout and speed issues. I migrated the store to a faster, SEO-optimised Shopify 2.0 theme, improving UX/UI, navigation and performance. The new design delivers a modern, high-converting experience clean visuals, mobile-responsive pages, optimised product grids and improved checkout flow.