Framer Site Development for Pixel Juice

Project description. Pixel Juice is an AI-driven creative studio based in Sydney. I took their approved design and built it in Framer in production quality — including smooth custom animations, clean content structure, and conversion-focused CTAs. The result is a premium, high-energy site that clearly sells their AI workshops, content systems, and creative services. Task

Pixel-perfect implementation in Framer, staying true to the visual tone of the studio (bold, modern, confident).

Adding smooth motion, hover states, and scroll-based interactions to communicate energy and craft without feeling chaotic.

Structuring the content in a way that clearly presents their core offers: AI workshops, content production, and AI transformation/automation for teams.

Setting up scalable sections so they can keep adding services, programs, and offers (like “AI Content Opportunity Check” and “AI Juice Boost”) without needing a developer.

Goal: make the studio look like a premium, AI-first partner from the first scroll. Challenge

Pixel Juice isn’t a typical marketing agency. They’re selling three things at once:

Strategy (AI adoption and workflow design),

Execution (real shoots, real content, ongoing content systems),

Speed (get results now, not in 3 months).

The challenge was to keep that whole message clear:

The site had to feel premium and fast, not corporate and slow.

The copy and layout needed to speak directly to founders and marketing leads, not just “creative directors.”

The animations had to feel intentional — energetic, but controlled — so the brand comes across as sharp, not noisy. Process / Approach

Content flow & UX

Built a narrative structure that walks the user through: “Here’s the edge you’re missing → Here’s what we do → Here’s who it’s for → Book a session.” This reduces friction and pushes toward conversation instead of passive scrolling.

Framer production build

Translated the design into a working Framer site with clean sections for Workshops, Content, and Transformation. Each section explains the offer in plain English (“We help you grow faster, work smarter, and stay human”) which is part of their voice.

Micro-interactions & motion

Implemented subtle motion, controlled reveals, and hover states to give the site that “premium studio” feel -not just static blocks. The effect is modern, confident, and a little provocative, which matches the brand tone (“Want safe, boring, predictable? Swipe left.”).

Conversion-focused CTAs

Built in high-intent CTAs like “Claim my free AI Juice Boost,” “Book an AI Content Opportunity Check,” and “Take the AI Readiness Test.” These aren’t generic “Contact us” buttons — they’re framed as value offers, which increases lead quality. Result

The final site:

Positions Pixel Juice as an AI-first content and transformation partner, not just another marketing studio.

Clearly explains what they do, for who, and why it matters — in founder-friendly language, no corporate fluff.

Uses premium motion and interaction design to signal “we do high-value work.”

Supports sales: the site guides you straight into booking a workshop or strategy call, not just browsing.