Introduce Lạc Việt is the brand identity project for a company specializing in traditional Vietnamese souvenirs. The brand celebrates Vietnam's rich cultural heritage through timeless and elegant designs. The logo, inspired by Vietnamese folk art and typography, reflects a harmonious blend of modernity and tradition. Lạc Việt aims to connect people with the beauty of Vietnamese history and craftsmanship.

Challenge The challenge was to create a brand identity that encapsulates Vietnam's cultural essence while appealing to a modern audience. The key solutions include:

Sophisticated logo design: Inspired by traditional Vietnamese patterns and symbols, with a clean, geometric structure.

Warm, earthy color palette: Green, red, beige, and gold evoke a sense of nature, history, and cultural pride.

Elegant packaging and collateral: Thoughtfully designed stationery, tote bags, and product boxes that communicate authenticity and tradition.

Brand story Lạc Việt embodies the spirit of Vietnam’s timeless culture and folk traditions. Each design element is carefully crafted to honor the artistry and values of the Vietnamese people. Through its branding, Lạc Việt seeks to preserve and promote cultural identity while resonating with contemporary audiences.

Overall mood board The mood board captures the essence of Vietnamese heritage with delicate patterns, lotus motifs, and a focus on natural textures. The design reflects a balance between authenticity and modern simplicity, making Lạc Việt an ambassador for cultural pride.