The brand guidelines include:

Color palette: Warm earth tones like rust, tan, and sage

Logo design: A circular logo with the business name and a stylized icon

Branded stationery and packaging: Minimalist design with the logo on letterhead, boxes, and shopping bags

The overall branding aims for a natural, artisanal aesthetic that likely matches the bakery's products and atmosphere. The color scheme and simple logo convey a sense of quality, craftsmanship, and traditional Vietnamese heritage.