Platforms/ Mobile, WebIOS, App Store, Andriod, MacOS, Digital Ads

As a Senior Designer at Imgur, I led the rebranding from the iconic giraffe logo to a modern upvote symbol, aligning the brand with Imgur’s vision of discovery and space. This comprehensive redesign, including mobile and web applications, boosted user engagement by 44% and reduced bounce rates by 15%. The project, which required extensive planning and collaboration, resulted in a 26% increase in ad revenue and a 33% rise in signups. This rebranding was a significant milestone, reflecting the power of thoughtful design in enhancing brand identity and user experience.

The Imgur favicon, designed with precision, captures the essence of community and discovery, crucially enhancing brand visibility across web browsers, the iOS app dock, and as a macOS icon, while also simplifying user navigation through its refined and emblematic form.

I crafted over 108 pages of sketches to explore various ideas, finally honing in on the design of the iconic upvote arrow through a process of careful iteration.

The Imgur logo mark, designed with precision and an eye for detail, stands as a testament to the platform's ethos of community and exploration, while also serving over 300 million monthly active users—a critical element for enhancing brand recognition and guiding user navigation within such a vast network.