Bankroll — Financial Education App for Teens & Families

Bankroll is a fun, educational finance app that helps parents teach teens about saving, budgeting, and responsible spending. Families can set goals, reward positive behaviors, and build long-term financial confidence together.

Founder & Product Designer — led end-to-end design including UX strategy, interface design, and user testing with parents and teens.

Raised $150k

Conducted research with 15+ families to identify gaps in existing finance tools.

Designed a reward-based system that connects chores, grades, and good habits to real-world incentives.

Created a point and streak system inspired by Duolingo to gamify learning.

Defined the brand voice and design system focused on positivity and clarity.

Early prototype received strong feedback from parents and educators.

Positioned as a modern, family-friendly approach to financial literacy.

Preparing for MVP build and pilot launch with select families.

💬 For the full case study and product design process, please contact me directly.