Imgur — Brand Redesign & Identity Evolution
Philip Sebastian
Overview
As Senior Designer at Imgur, I led the company’s pivotal brand redesign — transitioning from the iconic giraffe logo to the modern upvote symbol. The goal was to align the brand with its evolving audience and strengthen Imgur’s position as the leading platform for memes, GIFs, and internet culture.
My Role
Senior Product Designer — owned end-to-end creative direction, product UI updates, and cross-functional collaboration with engineering, product, and leadership teams.
Process & Highlights
Defined the new brand identity rooted in community, simplicity, and playfulness.
Redesigned the visual system across web, mobile, and marketing channels.
Collaborated with developers to ensure seamless integration into the live product.
Created scalable guidelines for typography, iconography, and motion.
Results
+44% increase in user engagement
15% reduction in bounce rate
26% growth in ad revenue
33% increase in signups within 90 days post-launch
💬 For the full design process, case study, and before-after visuals, please contact me directly.
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Posted Apr 3, 2024
Led the redesign of Imgur’s brand identity and product visuals — driving higher engagement, retention, and ad revenue.
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mkgoups
