Imgur — Brand Redesign & Identity Evolution

As Senior Designer at Imgur, I led the company’s pivotal brand redesign — transitioning from the iconic giraffe logo to the modern upvote symbol. The goal was to align the brand with its evolving audience and strengthen Imgur’s position as the leading platform for memes, GIFs, and internet culture.

Senior Product Designer — owned end-to-end creative direction, product UI updates, and cross-functional collaboration with engineering, product, and leadership teams.

Defined the new brand identity rooted in community, simplicity, and playfulness.

Redesigned the visual system across web, mobile, and marketing channels.

Collaborated with developers to ensure seamless integration into the live product.

Created scalable guidelines for typography, iconography, and motion.

+44% increase in user engagement

15% reduction in bounce rate

26% growth in ad revenue

33% increase in signups within 90 days post-launch

💬 For the full design process, case study, and before-after visuals, please contact me directly.