Boosted VTEX analytics tool usage by integrating it with Google… by Alexandre Santos

Boosted VTEX analytics tool usage by integrating it with Google…

Alexandre Santos

Data Analyst

Product Designer

Design Systems

Figma

Boosted VTEX analytics tool usage by integrating it with Google Page Speed.

Year

2022

Duration

2 Months

Scope of work

Research Design System Visual Design Prototyping Data Visualization

Context

As a leader in ecommerce platform industry, VTEX is expected to be the single commerce dashboard, aimed at centralizing and cross-referencing and data related to navigation and orders.

Quick Solution

In the digital commerce market, making quick decisions has become more and more primordial, especially after the pandemic and the increase in users' shopping behavior over the internet.

Data with Quality

To have access to reliable and quality data related to the navigation of their digital stores. Currently, VTEX has the Insights product but there is a great lack of reliability in it due to divergences with Google Analytics (GA) data, which is considered the source of truth by our customers.

Research phase

Having access to an integrated vision and cross-referencing data that facilitates decision making, without the need to use spread sheets or several tools at the same time, they want to reduce the time to insight.

Problem Statement

Better access

We currently do not deliver a tool that allows access to these insights in a simple, effective, and few clicks way.

Reliable source

VTEX needs to be a platform that your customers can rely on for decision-making and optimize their time to improve revenue performance.

How will the MVP work?

New MVP Solution

Considering what was presented so far and the needs of our customers, VTEX signed a partnership with Google, focused on creating solutions together and launching to the market still in 2022.

Google Integration

The product will have its experience within the Analytics suite of the VTEX Admin, and the first step in the customer experience will be in a module where he will have to connect his Google account.

The Goal

The goal of this product should be to reduce the time it takes customers to find opportunities and insights about their business. In addition to creating a competitive advantage for VTEX versus the market by beingt he first platform to have a native solution with Google data.

Results

How it impacted the company

Origin Invest was launched in December 2023, and at this moment, we haven't reached all the desired results.

15% Increased customers who use analytics solutions weekly from

25% Increased of customers accessing Analytics solutions from

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With 9 years of experience as a Product Designer in the B2B and B2C space. I specialize in creating human-centered experiences with meticulous attention to vis…

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Clients

VTEX