Routal brand identity

Routal https://www.routal.com/ is a route planner designed to optimize and monitor delivery routes in real time. As part of the brand design, we emphasized its core value proposition: reducing costs, improving operational efficiency, and enabling faster, more accurate deliveries. The visual identity was crafted to reflect a smart, reliable, and forward-thinking logistics solution that enhances the customer experience at every step. The main concept behind this solution was the North Star.

Also helped with the main elements of its website such as layout, illustrations and more.