I helped B100 https://b100.es/ by defining the art direction and creating an illustration system tailored to the brand’s personality: approachable, fun, versatile, and driven by the goal of making the planet a better place.
The illustration style became so central to the brand that we even illustrated the "100" in the logo of this newly launched bank.
Sketches using the card as a scenery
App Store screenshots
The logo on the card and and also co-living with the illustration
Different illustrations
Error options
More artworks
I've enjoyed a lot this project, co-working with B100 and Sngular teams. Special thanks to Paloma, Luis, Arantxa and everyone I worked with on such a fun project.
I helped B100 by defining the art direction and creating an illustration system tailored to the brand’s personality, even illustrating the "100" of its logo.