Fermat logo and illustrations

Fermat https://fermat.app/ is the Generative AI toolbox used by the best global Fashion & Luxury brands. I helped them creating a illustration library with that retro press aesthetic, also creating the monogram and wordmark that make up the company's logo. Discover the process:

Client: Fermat Scope: Logo design · Monogram · Illustration system Tools: Procreate · Adobe Illustrator · Figma

✍️ The Challenge

Fermat is a platform inspired by the brilliant mind of Pierre de Fermat, the French mathematician credited with laying the groundwork for calculus. The mission: design a visual identity that felt just as timeless and intelligent as its namesake.

💡 The Concept

We turned to the engraving style, a visual language from M. Fermat’s own era, to root the identity in history while keeping it sharp and original.

It all started with sketching an “F” the way it might’ve been penned in the 17th century. Then came the spark literally. A small flare was added to symbolize that 'eureka moment' that happens when a mathematical insight suddenly clicks.

🔁 Iteration & Craft

After several explorations, we landed on the final version of the monogram and expanded it into the full logotype.

Using Procreate as the main tool, I developed high-fidelity illustrations to validate each asset in close collaboration with the client.

Once approved, we exported high-res PNGs and carefully vectorized them in Illustrator, tuning the settings to preserve the handmade texture with pinpoint accuracy.

🧰 The Delivery

The complete illustration library was delivered in Figma, and also neatly packaged in a compressed folder with all assets in multiple formats—ready for implementation across web, product, and marketing.

Inspired by history, built for the future