AI Film Platform – Casting & Script Workflow by Aditia KurniawanAI Film Platform – Casting & Script Workflow by Aditia Kurniawan

AI Film Platform – Casting & Script Workflow

Aditia Kurniawan

Aditia Kurniawan

Showcasing key screens for iMogul, the next-generation platform empowering screenwriters and producers with AI-powered insights for film/TV projects.
The design challenge was to merge sophisticated technology with the premium, editorial aesthetic of top Hollywood agencies. This resulted in a Dark Mode First experience that makes complex script analysis and casting data feel intuitive and aspirational.
Key Design Highlights:
Dark Mode First Aesthetic: A sleek, high-contrast palette (charcoal/slate) with minimal, vibrant accents (red, electric blue) creates a cinematic and premium visual tone (as seen in the Script Voting and Leaderboard screens).
AI Data Visualization: Transformed complex AI metrics (Production Viability, Genre Match, Budget Estimate) into easily scannable, high-contrast data cards (visible in Script Analysis Summary).
Modular Content Layout: The Casting Suggestions screen utilizes a clean, modular structure to seamlessly integrate AI output, character descriptions, and actor profile cards, ensuring scalability and clarity.
Editorial Typography: Applied a confident editorial-style typography hierarchy to establish an authoritative and trustworthy brand voice, similar to high-end industry publications.
Audience Engagement UX: Designed an engaging and simple Script Voting mechanism that integrates audience feedback directly into the analysis pipeline.
Outcome & Validation:
This design was recognized as the Winner of a 99 design contest, validating its success in achieving a sophisticated visual language that effectively supports cutting-edge AI-powered industry tools.

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