Fenty Beauty Canadian Launch Media Coordination in 2017
Janelle Tyme
Public Relations Manager
Copywriter
Social Media Manager
Coordinated and negotiated media coverage and content from some of Canada's top outlets for the Canadian launch of Fenty Beauty. For this launch, brand trips to the launch party in New York were organized for Canadian editors with content as a result. Also, deskside meetings were held with the most reputable outlets to provide them advanced access to the products.
