DEFIANCE ANALYTICS — PRESENTATION DESIGN

1. ABOUT THE PROJECT Defiance Analytics is a digital marketing agency working across marketing, data, AI, and strategy, with a focus on financial and professional services. They came to me to redesign their pitch deck and bring it in line with a refreshed brand identity I had developed for them. The goal was to make the deck feel more aligned with the new brand while making a lot of information easier to understand and navigate.

2. BEHIND THE PROCESS I started by looking at how the existing deck was communicating the brand and where the new identity could do more. Rather than simply applying the new logo and visual elements to the existing slides, I rebuilt the presentation around a clearer visual hierarchy, using typography, layouts, imagery, and graphic elements to create more consistency throughout. The challenge was keeping the deck professional and credible while giving the brand more personality and making the content feel less dense.

3. THE RESULT The final deck brings the refreshed Defiance Analytics identity into a practical sales tool, creating a more consistent and recognizable way to present their services and expertise. The new layouts give the content more structure, making complex information easier to scan while giving the overall presentation a stronger visual presence.