Springload | Brand Identity

I was originally hired at Springload to design their brand. Springload is a leading digital agency specialising in web and app development in Wellington, New Zealand. The brand exudes a blend of competence and approachability, featuring vibrant colours against sleek black for a contemporary edge and fresh white for a welcoming touch. Typography was carefully selected to reflect New Zealand’s bilingual context, incorporating Te Reo Māori with a serif typeface to honour tradition.

As part of the branding project, I had the opportunity to design a range of materials, including a branded sales deck, presentation documents, client gifts such as playing cards and gin bottles, social media and blog templates, office signage, murals, posters, notebooks, and enamel pins.