Ricco | Brand Identity

Introducing Ricco, a premium ice coffee beverage crafted for coffee connoisseurs. Made with the finest Italian coffee beans and meticulously sourced ingredients, Ricco promises an elevated iced coffee experience. Presented by Designer Briefs, the challenge was to create a brand identity and packaging design that captured the essence of both luxury and boldness. This seemingly contradictory brief demanded a unique approach.

My design solution for Ricco aimed to infuse the brand with character while maintaining its premium allure. To achieve this, I could describe specific design elements you implemented (e.g., a bold typeface for confidence, elegant colours for luxury, or a minimalist aesthetic with a touch of unexpected details for personality). This creates a harmonious fusion of confidence and personality, enriching the already refined experience of enjoying a Ricco ice coffee.