Logo & Visual Identity | Real-estate
Shruti | Brand Designer
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Posted Apr 7, 2025
Minimal brand identity for a real estate brand built around clarity, calm and direction. Atlas U positions itself as a thoughtful guide in modern living spaces.
Logo & Visual Identity: Atlas U
Overview
A minimal brand identity for a real estate company built around clarity, calm and direction. Atlas U positions itself as a thoughtful guide in modern living spaces.
Challenges
Creating a visual language that balances professionalism with warmth, without leaning on overused real estate tropes. The brand needed to feel aspirational, yet grounded.
Result
A refined logo system, a soft neutral palette, and a circular motif that reinforces movement and trust. The final identity feels modern, confident, and distinctly human.
Visual Identity
Logo Mark
Logo Mark creation process
Collaterals
Logomark
