Logo & Branding by Shruti | Brand DesignerLogo & Branding by Shruti | Brand Designer

Logo & Branding

Shruti | Brand Designer

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Food & Beverage

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Posted Jan 9, 2025

The Good Food Company is a performance-driven nutrition brand blending art, science, & nutrition - that support long-term health.

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Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Food & Beverage

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Shruti | Brand Designer

Minimal ✴︎ Meaningful ✴︎ Memorable

Visual Identity | Cybersecurity

Visual Identity | Cybersecurity

1st, 2nd or 3rd? What do you think?

1st, 2nd or 3rd? What do you think?

Packaging Design

Packaging Design

Packaging | Tissue Wrap Design

Packaging | Tissue Wrap Design

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For independents

Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

Resources

Partner networks Advertising Challenges Creative Human Data Human Creativity Benchmark Human in the loop API Project-based hiring calculator Guide to flexible hiring Guide for agencies Creator tools awards Customer stories Blog FAQs for freelancers FAQs for companies Referrals

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Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

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Logo & Brand Identity Design for 'The Good Food Company'

About the Brand | Scope | Challenges | Result

SCOPE OF WORK: Foundational Brand Strategy | Complete Visual Identity | Logo Design | Color & Typography System | Art Direction | Packaging Mockups

Brand Personality & Tone of Voice

Logo Concept

Logo Grid & Structure

PRIMARY LOGO | SECONDARY LOGO | LOGO MARK | WORDMARK | STACKED LOGO

Brand Colour Palette

Color Codes

Color Codes

Brand Typography

Packaging

Packaging

Packaging

Packaging

Packaging

Behind the scenes - Thought Process

Behind the scenes - Thought Process