With a limited budget for ad content due to a brand relaunch just months away, as the Head of Digital + Content Strategy, I created an interim solution for paid social ads using existing video, influencer content, and fresh copy.

✺ I brought paid social creative back in-house to strengthen brand voice, increasing traffic by 20% within the first 3 months, and conserving budget for more influencer content campaigns that helped us build our asset library for ads.✺

Copywriting, script writing

Overseeing brand voice

Creative direction

Content matrix direction to streamline delivery of paid media copy and creative assets