Brand Identity Development for ALI
Mariana Pacheco
Learn Everything About Canine and Feline Behavior
Brief:
ALI, short for Animal Learning Institute, is a specialized education platform designed for animal enthusiasts and veterinary professionals. The platform offers scientifically-backed information on animal behavior, ensuring users receive the most accurate and reliable knowledge available in this field.
Our Process:
We aimed to create a balanced brand identity for ALI, blending an institutional feel with a fun, approachable look. The logo needed to incorporate both the initials and the full name to ensure versatility and recognition. Our solution was a simple yet effective logotype, enhanced with hand-drawn graphics, photography showcasing solutions to behavior problems, and a combination of friendly typography. These elements not only make the brand more approachable but also reinforce its professional nature, ensuring ALI stands out in the animal behavior learning field.
Client:Ali Services: Brand Identity, Social Media
Brand identity design for ALI / Animal Learning Institute
Color palette for brand
Logotype and photography treatment
Logotype structure and social media template for ALI / Animal Learning Institute
Logotype and typography usage for ALI / Animal Learning Institute
Logotype and photography style
Logo applied with different colors
Social Media Assets for ALI / Animal Learning Institute
Brand Elements
Brand Elements
Social Media Assets for ALI / Animal Learning Institute
Social Media Assets for ALI / Animal Learning Institute
Badge for ALI / Animal Learning Institute
Social Media Assets for ALI / Animal Learning Institute
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Posted May 15, 2025
Brand identity design for ALI / Animal Learning Institute, an online business focused on canine and feline behavior.
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