Crickle Creek Coffee Roasters
Mariana Pacheco
Outstanding Coffee, Freshly Roasted to Order.
Brief:
Crickle Creek, a coffee roasting business located in Calgary, Canada, has been crafting weekly, freshly roasted coffee since 1994. While their coffee has stood the test of time and earned a loyal customer base, their brand image needed a refresh to reflect their innovation and better connect with coffee enthusiasts.
Our Process:
We aimed to give Crickle Creek’s identity a fresh, updated look by designing a logo inspired by the creeks and forests that surround their environment. A sans-serif logotype adds a modern edge, blending their heritage with a contemporary aesthetic.
Crickle Creek’s passion for crafting unique coffee varieties and signature blends sparked the need for a flexible, future-proof packaging system. We developed six colorful packaging designs paired with a versatile sticker labeling system. These modular elements adapt to weekly fresh roasts.
The Result:
The redesigned Crickle Creek brand is as inviting as their coffee, capturing the essence of their craft while embracing a style that resonates with coffee lovers. Additionally, all their packaging designs are compostable and eco-friendly, reflecting their commitment to sustainability and their community.
Client: Crickle Creek Coffee Roasters Services: Brand Strategy, Brand Identity, Packaging
Color palette for brand
Badges and logo designs for Crickle Creek coffee
Packaging design and creative copywriting for Crickle Creek coffee
Packaging design and creative copywriting for Crickle Creek coffee
Packaging design created for different coffee varieties
Packaging with different colors for various coffee varieties
Labels for Crickle Creek roasters which change every week
Packaging design and labels for Crickle Creek
Front and back of packaging design
Packaging design for Crickle Creek Coffee roasters in Calgary, Canada
Packaging and campaign phrases for Crickle Creek, a coffee roasting brand in Calgary, Canada
Packaging and campaign phrases for Crickle Creek, a coffee roasting brand in Calgary, Canada
Packaging design Crickle Creek Coffee
Packaging and campaign phrases for Crickle Creek, a coffee roasting brand in Calgary, Canada
Packaging and campaign phrases for Crickle Creek, a coffee roasting brand in Calgary, Canada
Packaging design for different coffee variations
Social media strategy and templates for Crickle Creek, a coffee roasting brand in Calgary, Canada
Coffee cups for Crickle Creek coffee
Packaging for Crickle Creek, a coffee roasting brand in Calgary, Canada
Bags which are sent with every coffee subscription.
Social media templates for Crickle Creek, a coffee roasting brand in Calgary, Canada
Bags which are sent with every coffee subscription.
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Posted May 15, 2025
Crickle Creek is a coffee roasting business located in Calgary, Canada. We redesigned their brand identity and packaging design, refreshing their business.
