Crickle Creek, a coffee roasting business located in Calgary, Canada, has been crafting weekly, freshly roasted coffee since 1994. While their coffee has stood the test of time and earned a loyal customer base, their brand image needed a refresh to reflect their innovation and better connect with coffee enthusiasts.

We aimed to give Crickle Creek’s identity a fresh, updated look by designing a logo inspired by the creeks and forests that surround their environment. A sans-serif logotype adds a modern edge, blending their heritage with a contemporary aesthetic.

Crickle Creek’s passion for crafting unique coffee varieties and signature blends sparked the need for a flexible, future-proof packaging system. We developed six colorful packaging designs paired with a versatile sticker labeling system. These modular elements adapt to weekly fresh roasts.

The redesigned Crickle Creek brand is as inviting as their coffee, capturing the essence of their craft while embracing a style that resonates with coffee lovers. Additionally, all their packaging designs are compostable and eco-friendly, reflecting their commitment to sustainability and their community.

Client: Crickle Creek Coffee Roasters Services: Brand Strategy, Brand Identity,  Packaging