Brand Identity and UI/UX for Web 3 brand Globacap
Mariana Pacheco
Raise Capital With Ease.
Brief:
Using blockchain technology Globacap simplifies capital raising, making it easier, faster, and more cost-effective. As a startup they asked us to design their entire brand.
Our Process:
We started by researching the market and found out that most blockchain and tech-related brands use very simple logotypes and clean graphics for their communication. For their logotype, we used a custom sans-serif font matched with a modern color palette.
We then developed a clean website that collects user information and redirects traffic to the platform.
Lastly, we worked on the user experience and interface design for the main investment application. This was the most challenging part of the design process since the platform had revolutionary logistics that included everything from user authentication and financial approvals, to dashboards and payment processing.
Logo Structure
Full logotype design.
Logo and color variations.
Brand typography.
Iconography and custom illustrations.
Custom Iconography grid and structure.
Responsive website design.
Screenshots of the user onboarding process.
Screenshots of dashboard and app.
Details of the product and how it's used.
Brand collaterals like folders.
Pitch deck and other brand collaterals that were designed for the brand.
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Posted Oct 10, 2024
Using blockchain technology Globacap simplifies capital raising, making it easier, faster, & more cost-effective. I helped them design their brand and platform.
