Lazy food 01

Lazy Food is a new revolutionary food brand made in US, with an italian touch. The mission is to make plant based food easy and delicious. Lazy Food makes eating plant-based as easy as adding two things into a pot… Yes, it’s actually that simple! Only things you'll need is a lazy food pouch, a pot and 10 minutes of your time. The main character of the brand is the pot, used as mascotte to highlight the USP "one pot - 10 mins". The typography is bold, and the colors call the attentions of the users, while evocating the taste of every recipe