Onboard is a next-generation seafood brand transforming how consumers experience tuna - moving beyond the can into innovative, craveable formats designed for today’s fast, healthy lifestyles. I partnered with the team to bring this vision to life through a vibrant e-commerce platform and playful brand system. At the core of the product line is Tuna Bites - protein-rich, tuna-based “meatballs” ready in 2 minutes - a bold alternative to traditional meat, perfect for bowls, pastas, and sandwiches. The expanded range includes Tuna Spreads (like Spicy and Hummus-style) and premium Fillets, all inspired by Mediterranean flavors and modern wellness trends. The design is bold with wave-inspired accents referencing the sea to convey the connection with the innovation and the sea