Identity System for a Luxury Travel Advisor Platform (Demo)

Design demo for a fictional brand; not client work.

I made a logo and identity system for Solenza, a fictional growth platform for independent luxury travel advisors, from a creative brief. The mark is flat: a solid amber disc that leaves a trail, which starts as a hairline at the disc, widens as it travels and ends in a straight cut. The wordmark is drawn from Instrument Serif with a custom z whose diagonal carries the same taper. The system covers the masterbrand and a Travel lockup, four platform marks (OS, Intelligence, Network, Studio) built from four shared parts and one lockup formula with a rule for new extensions, three advisor tiers that add one trail of light per step, a Solenza+ layer for four premium services with a true plus, advisor co-branding with a signature mark per advisor (six shown, all distinct), and a peer co-brand with a fictional consortium. It is applied to an advisor home screen, a proposal cover, an itinerary day, a social post, a partner welcome card and an investor slide, with 9 palette colors, 12 text pairings at 4.5:1 or better, clear space of 2X, minimum sizes, 28 SVG files, PNG exports and a 6-second animated logo.