A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.
I made a naming strategy for a fictional education company launching a software platform and consultant network as a supplemental offering. It covers positioning, an endorsed brand structure, a seven-criterion weighted rubric, four naming directions with 24 names, a scored shortlist of 6, a student survey and consultant interview guide whose answers feed the scores (shown with sample responses), real web conflict scans and domain checks for the 3 finalists, and one recommended name with a backup. It ships as a web page, a multi-page PDF and a scoring sheet.
Summary: the recommended name, the backup and the endorsed brand structure
Student survey and consultant interview, each rated question mapped to a criterion, with sample results
Six shortlisted names scored on a seven-criterion weighted rubric
Finalist screening: web conflict scans, domain checks and the trademark next step
0 likes · 2 views · Oct 3, 2026
Demo naming strategy for a fictional education company's new software and consultant network: positioning, brand structure, a weighted rubric, 24 names, student and consultant feedback, screening and a recommendation.
