Website refresh for a marketplace seller SaaS (demo)

Demo for a placeholder brand. Not client work.

A website refresh for a fictional logistics and analytics SaaS brand that serves Amazon and Walmart third-party sellers. The home page trades a template look for a drawn one: kraft, ink and one coral accent, a display serif with a warm grotesque, and an original illustration set of five scenes (a horizon made from the profit line with cartons riding it, a route from supplier to prep center, carrier and the FBA and WFS networks, two seller scenes and a carton stack) plus a mark and small icons. On the page, cartons travel the route to both networks. A second direction, night freight, draws the same data as line art. Seller cards speak to Amazon and Walmart jobs, and a dashboard with illustrative figures shows profit by SKU, the marketplace split and days of cover. Every page comes from one design spec, and 52 of 52 style checks measured on the page at 1440 px and 390 px match it, with no sideways scroll on a phone.