Still Frame: a video-led Shopify store for a clothing brand
Vincent L. Anderson
A Shopify theme for a clothing brand, shown on the fictional brand Hush & Hem with illustrated products. The landing page is centered on video: a full-screen, muted, looping hero with its own portrait cut for phones, a poster frame, a pause control and a still image for visitors who turn off motion, and a second video section mid-page.
The landing page's opening video, looping at 10 fps (sample footage)
Explore: tiles for Tops, Bottoms and Accessories (illustrated placeholder products)
Visitors can explore Tops, Bottoms and Accessories, and the New arrivals section adds any size and color to the cart without leaving the page.
New arrivals: size, color and add to cart on every card (illustrated placeholder products)
Further down: a second video beside the fabric story, then the lookbook
Product page: gallery, size and color, add to cart (illustrated placeholder product)
Buying up close: pick a size and color, add to cart, confirmed in place; every product card has the same
On a phone: portrait video, add to cart in the products section, swipeable gallery
Behind it: 21 sections (12 with settings in the theme editor), 14 templates including password, gift card and customer account pages, and 9 products with 65 variants in 4 collections plus Shopify's All. Every one of the 36 media files is named to one pattern, given alt text, mapped to the setting it fills and checked against Shopify's upload limits, and the upload plan creates the collections they belong to. Shopify's Theme Check reports no offenses with every check turned on.
The Shopify theme's files and the upload plan for every image and video
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Posted Sep 27, 2026
A video-led Shopify theme for a clothing brand: a full-screen looping video landing page, sections to explore, a products section with add to cart, and an upload plan for every image and video. Shown on Hush & Hem, a fictional brand.
