π Excel Sales Dashboard Project π» Excited to share a Sales Dashboard I created using Microsoft Excel to analyze multi-platform e-commerce sales performance. π Key Insights: π Top Performing State: Maharashtra leads in sales volume. π Platform Share: Flipkart has the highest share (21.4%), followed closely by Ajio and Amazon. π₯ Gender Distribution: Orders are almost equally placed by female (50.6%) and male (49.4%) customers. π¨π©π§π¦ Age Group Engagement: 40β59 age groups are the most active. π¦ Order Status: Delivered, cancelled, and returned orders are evenly splitβeach around 33%. π
Monthly Trends: March saw the highest order volume; a noticeable decline follows in mid-year months (JuneβAug). β
Recommendations: π Improve Fulfillment: Focus on reducing returns and cancellations by analyzing common issues (e.g., logistics, product quality). π― Targeted Marketing: Create tailored campaigns for the 40β59 age group, as they show the highest engagement. ποΈ Platform Partnerships: Optimize performance on platforms like Amazon and Myntra to close the gap with Flipkart. π Boost Low Sales Months: Launch seasonal discounts or awareness campaigns between JuneβAugust to revive sales. π§ Leverage Gender Parity: Since gender-based orders are balanced, keep messaging inclusive and personalized. π οΈ Tools Used: Microsoft Excel β Pivot Tables, Charts, Slicers, Custom Formatting π View the Excel Dashboard:
https://lnkd.in/gTcYDRcx This project is part of my learning path in data analytics and dashboard design. Happy to hear your thoughts or suggestions!
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