A 73% reduction in absenteeism without increasing salaries.
Sounds unlikely.:
But after observing frontline FMCG sales representatives for two months, the real issue became clear:
The problem wasn't the people.:
It was the system they worked in.:
This case study shows how ethnography, behavioral design and process innovation transformed motivation, accountability and performance at the ground level.🚀
0 likes · 0 views · Jun 3, 2026
A 73% reduction in absenteeism without increasing salaries. Sounds unlikely.: But after observing frontline FMCG sales representatives for two months, the re...
Timeline
Apr 1, 2026 - May 31, 2026
