Dar Almaghrib Café Logo & Identity

Dar Almaghrib is a Moroccan-inspired café created to bring the warmth of Marrakech to the Pacific Northwest.

I created a complete visual identity built around a custom logo lockup that pairs fluid Arabic calligraphy, دار المغرب, with a clean, modern English wordmark. An original geometric icon, inspired by traditional zellige tilework, gives the brand a distinct visual element for use across touchpoints.

The color palette combines deep olive green, warm terracotta, cream beige, and a soft brass-gold accent. The system was designed to create a premium, welcoming presence across cups, signage, packaging, and menus.

Logo and bilingual logo lockup

Custom geometric brand icon

Color palette and visual direction

Brand applications for café touchpoints