Dar Almaghrib Moroccan

Dar Almaghrib Moroccan Café Brand Identity & Logo DesignA complete brand identity for Dar Almaghrib, a Moroccan-inspired café bringing the warmth of Marrakech to the Pacific Northwest.

The identity centers on a custom logo lockup pairing fluid Arabic calligraphy for "دار المغرب" with a clean, modern English wordmark, supported by an original geometric icon inspired by traditional zellige tilework sharp-edged and fully custom, not a stock motif.

The palette blends deep olive green, warm terracotta, cream beige, and a soft brass-gold accent colors drawn from Moroccan earth tones and the calm forests of the PNW, built for a premium, welcoming feel across cups, signage, packaging, and menus.