Burgeren is a modern smashburger brand created to stand apart from generic fast-food clichés.

I built a bold, street-inspired visual identity with a relaxed gorilla mascot and heavy, structured typography. The system balances a premium feel with the energy of street culture, designed to be recognizable and scalable as the brand grows.

The identity uses Signature Red and Premium Cream as its foundation, with Steel Blue and Street Teal as high-contrast accents. These colors were designed to carry across packaging, merchandise, digital touchpoints, and in-store applications.

Logo and mascot direction

Brand typography system

Color palette

Visual identity system for packaging, merchandise, and digital use