Burgeren Smashburger Brand Identity A

Burgeren Smashburger Brand Identity

A bold, street-inspired brand identity for Burgeren, a modern smashburger chain built to break away from generic fast-food clichés.

The identity is anchored by a relaxed, confident gorilla mascot paired with heavy, structured typography (Realist Medium & Extra Bold) — a "premium meets street" combination designed to feel established, scalable, and instantly recognizable across a growing chain.

The palette centers on Signature Red and Premium Cream, with Steel Blue and Street Teal reserved as high-contrast accents for merchandise, packaging, and digital touchpoints.